From Actor To Entrepreneur

Lara Dutta is all set to add some glamour to the world of entrepreneurship as the former Miss Universe and renowned Bollywood actress recently launched a skincare brand of her own. The beauty icon who is all set to build a business out of it calls her venture her second child and has even named it with the same alphabets.

- Punita Sabharwal

You have turned an entrepreneur in your 40s. Do you think the inninings started late?

I honestly never comply with any kind of age bracket. When I entered the fashion industry I was one of the youngest people at that time. I turned a producer way before the other actresses followed suit. Age doesn’t define the work you commit to do, but I wish I should have done it earlier. But every idea has its own time. For us, this is the right time.

The launch happened in Dubai, why not in India?

We were cashing in on one of the largest exhibitions in the world. So we had all the buyers and sellers under one roof. I wanted to test and look at its positioning at a global level. It was coordinated well and in April we launched there. We are present online too on Amazon.

For offline expansion, are you tying up with hypermarkets or specialty retailers?

The entire range will not be available at every store because we have to see the price point. Without compromising on the formulations, we made sure that it is affordable for the masses.

Did the idea strike two years back, or it was at the back of your mind for long?