Nicci Levy had a great idea: Create a luxury day spa focused on medical micro treatments like Botox. But how do you actually build something like that?
Nicci Levy knew that women are willing to pay to look their best. She was a Botox sales rep in Beverly Hills, after all—and business was booming. But then she spotted a bigger opportunity. “People were spending thousands of dollars on these injections, but the experience was like going to the doctor to get a flu shot,” she says. Levy envisioned a business that would do for Botox what Drybar did for blowouts, creating an experience that customers crave as much as the service they’re paying for. But… how could she build it? It would take her years—but in 2016, she finally opened the doors to what she calls her “aesthetics bar,” named Alchemy 43, in Beverly Hills. With investor backing, she’s since opened three more Los Angeles locations and one in New York. Here’s how.
1/ Get the right experience.
Diese Geschichte stammt aus der September 2019-Ausgabe von Entrepreneur.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2019-Ausgabe von Entrepreneur.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The Better Way to Fail
The next time something you do flops, here's a new way to learn from it.
Making the Midlife Leap
After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).
A Quick Guide to Franchise Ownership Costs
Franchising costs money. Here's what everything means.
This Doughnut Franchise Is Hitting the Road
To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.
3 Steps to Find Your Perfect Franchise
There are many brands out there. Finding the right one is up to you.
This Fencing Franchise Is Ready for Growth
Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.
What Are a Franchisee's Role and Responsibilities?
If you're going to be a franchisee, you should know exactly what's expected of you.
This Dog-Training Franchise Is Zooming Ahead
After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.
What's the Real Damage?
Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.
Mental Health Services, Franchised
The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.