India’s first eco sensitive hotel brand, The Fern Hotels & Resorts has completed 10 years. In an exclusive father and son interview, Param Kannampilly, the ‘father’ of sustainable hospitality in India and Suhail Kannampilly speak about what was the inspiration behind the brand, how it carved a sustainable niche for itself and the roadmap ahead.
How has the 10 year journey been for The Fern?
Param K: It has been an exciting journey there’s no doubt about that. But it had its share of problems too. The first brand we had was Gracia , we launched it, but then found that someone else had the same brand. Then we were searching for a name and we thought of Fern – no one else had used it and Fern was very appropriate because it is very environment friendly. Besides according to history, fern was the first plant that appeared on Earth and the first plant that will die if pollution increases. So we chose that as our brand name.
The journey has been interesting because asset owners really trusted us. We are a homegrown brand and the Mishras who owned the Jaipur property, our first Fern hotel, were kind enough. Even though they had many people who wanted the hotel, but the Mishras went with the Fern. Then came the Ahmedabad hotel, Delhi, Gir and later Meluha in Mumbai. When Suhail finished his edu-
The millennial traveller has different needs and demands. How has The Fern adapted to the new age hotel guest?
Suhail K: The age group of clientele between 25 to 40 years is the bulk of travellers. In terms of what a millennial guest wants, one of things that really is the highlight is regional, local and to an extent glocal. And Fern represents that to a large extent. We have a lot of environmental friendly initiatives which we do at our hotel and this echoes well with the eco conscious millennial travellers and that’s one of the key drawing points attracting them to the brand.
Diese Geschichte stammt aus der August 2019-Ausgabe von Express Food & Hospitality.
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Diese Geschichte stammt aus der August 2019-Ausgabe von Express Food & Hospitality.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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