With the world’s population on track to reach 9.1 billion people by 2050, farmers need to raise overall food production to meet demand, growing 70% more between 2007 and 2050, according to the Food and Agriculture Organization. Already challenged by factors ranging from weather to environmental conditions to crop prices, farmers face enormous new difficulties as they increase crop yields, improve livestock practices, and scale up in sustainable ways.
Growers are increasingly relying on technology solutions to increase that yield. Sensors help identify areas that need water or chemicals, while tracking crop qualities during harvest. Drones monitor crop development and water needs, creating maps that pinpoint different growing conditions in the field. Apps help diagnose and manage livestock. Smart tractors and vehicles apply just the right amount of seed and fertilizer, minimizing inputs while maximizing outputs.
But technology has a host of other advantages, like decreasing the manual labor required to test crops and soil in the field. It even eliminates the need to manually adjust inputs during the planting or fertilizing process. Yet the results are higher quality and more uniform products. Farms investing in these technologies often attract new customers and maximize profits on what are typically thin margins.
Vendors that once just manufactured farm equipment or supplied nutrients are increasing their scope of business, becoming technology innovation companies. They harness technology to allow a new generation of precision agriculture, improving on traditional techniques. Technological breakthroughs and adoptions are changing the way farmers grow and produce just about everything. The farms of the future are increasingly looking like technology companies themselves.
BIG DATA: TYING ALL FARMING COMPONENTS TOGETHER
Diese Geschichte stammt aus der Winter 2019/2020-Ausgabe von Fast Company.
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Diese Geschichte stammt aus der Winter 2019/2020-Ausgabe von Fast Company.
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THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
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The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.