The upstart carrier’s insanely cheap fares to Europe are just one more step toward world airline domination.
Ninety-nine dollars isn’t enough to buy a month’s worth of rides on the New York City subway system. But it can get you a plane ticket across the Atlantic on Scandinavian carrier Norwegian Air—and that’s causing more than a little turbulence in the airline industry.
The low-cost airline, which has long connected Scandinavia with destinations across Europe, has been making inroads into the United States for several years, with direct flights from cities such as London, Paris, Copenhagen, and its home base of Oslo. But this year, after winning approval from the U.S. Department of Transportation to use an Irish subsidiary for transatlantic travel, Norwegian is launching a massive expansion. In the first quarter of 2017 alone, the carrier announced a dozen new routes from U.S. cities including Boston, Seattle, and Denver—at prices that are often less than half those of legacy airlines. By year’s end, Norwegian plans to operate nearly 100 flights weekly out of 13 American hubs. “Three or four airlines have controlled the flights [over the Atlantic],” says CEO Bjørn Kjos. “We have disrupted this monopoly [with] our low fares.”
A decade ago, Norwegian was a virtually unknown regional airline; today, it’s reinventing the industry. Transatlantic fares are just the beginning. In April, the carrier announced nonstop flights between London and Singapore for $199 each way. And one route map the company recently shared with investors shows how Norwegian hopes to one day encircle the globe. “If they execute on their plan,” says Henry Harteveldt, a travel industry analyst for Atmosphere Research Group, “Norwegian could be the 21st-century-airline equivalent of Pan Am.”
Diese Geschichte stammt aus der July/August 2017-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July/August 2017-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.