GE, Target, and Levi’s are finding new energy by learning from startups.
In his new book, Unleashing the Innovators, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the arrangement helped three veteran brands rediscover their vitality.
GE kills its darlings
THE ALLIANCE
To become more nimble in sectors such as energy, health care, and manufacturing, GE created GE Ventures, a four-year-old fund that backs early-stage startups.
THE RESULT
Diese Geschichte stammt aus der September 2017-Ausgabe von Fast Company.
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Diese Geschichte stammt aus der September 2017-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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