The success of WumDrop lies in its personalised service, which makes for a convenient courier experience. Co-founder Simon Hartley talks about building this delivery offering.
Can you become a successful entrepreneur without knowing anything about the industry you’re getting into, or anything about running a business? Simon Hartley, the founder of specialised logistics company WumDrop, is the case study that proves that yes, indeed you can.
WumDrop provides delivery services on a per-kilometre pricing basis, or flat rates for clients that are integrated into the brand’s software system.
Clients range from small online retailers to bigger players like TFG. More recently, WumDrop secured financial investment and increased its client base, edging the business out of the uncertain start-up zone and setting it up for good growth.
While other players focus on scale, volume and reach, WumDrop is obsessed with personalising the key transaction − the point at which the parcel is delivered to the person that needs it. “A courier delivery is an interruption to a person’s day,” explains Hartley, adding: “We offer a simple USP [unique selling proposition]: we guarantee delivery at a certain hour, so the customer doesn’t have to wait around.”
In the over-traded logistics market − where specialised retailers and smaller companies that rely on fulfilment jostle alongside massive corporations that do massive courier volumes daily − WumDrop has achieved growth by believing that delivery services “can be done better”. “When a delivery goes well it is an inconvenience at best,” says Hartley, “but a failed delivery affects both the customer’s experience and the courier’s bottom line.”
Providing customised service
Diese Geschichte stammt aus der 9 February 2017-Ausgabe von Finweek English.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der 9 February 2017-Ausgabe von Finweek English.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE HEALTH OF SA'S MEDICAL SCHEMES
As the Covid-19 pandemic abates, finweek takes a look at the financial performance of some of the largest players.
The effect of Gilbertson's departure
With Ntsimbintle Holdings now the major shareholder of Jupiter Mines, it could change SA’s manganese industry.
Making money from music
Why investors are increasingly drawn to the music industry.
Conviction is key
Sandy Rheeder plays a critical role in Mukuru’s mission to open up financial services to the emerging consumer market in Africa through tailor-made technology solutions and platforms.
The post-pandemic toolkit
How CFOs can use technology to support growth.
Big city living exodus
Mini cities like Waterfall City and Steyn City are redefining city-style apartment living.
Big compact, big value
Handsome, with a hefty level of standard specification, the roomy Haval Jolion compact crossover is a great value proposition.
On barriers to entry
There are various ways in which a company or sector can achieve competitive dominance. They usually make for good investments.
Fear and greed in one index
To buck the trend, when markets are hot or cold, is a tough thing to do. However, it can deliver solid returns.
Africa's largest data centre facility coming soon
Vantage Data Centers plans to invest over R15bn for its first African data centre facility in Attacq’s Waterfall City.
