The fast evolving Indian F&B industry offers opportunities galore for aspiring entrepreneurs. From farm to fork, it provides you various business options to suit your tastes and desires. You could become the supplier of raw materials or ingredients or venture into the field of satiating the appetites of folks by becoming a restaurateur, or a caterer for private parties. Events like weddings, birthdays, anniversaries or festive occasions like Durga Puja and Navratri all offer ample scope for caterers. Here Ashok Malkani suggests on how one can successfully enter the catering business in India and also run it successfully.
The festive season is upon us and this is the time when events galore take place. Whether it is party or pooja, one of their essential requirements can be catering to the relatives and friends that one invites.
Most of the Indian families prefer to celebrate occasions like birthdays, marriages, anniversaries, pooja (at the time of Janmashtami, Ganesh Chaturthi, Durga Pooja and other festive occasions) or get together in a great fashion. In India, no event is considered as complete without proper arrangement of food and beverages. However, cooking for a large gathering is an onerous task and the easiest way out is to assign this task to a professional caterer.
“People prefer to outsource their catering needs when hosting both small and large events in an open area. More often than not, people prefer to host events in open areas or private halls,” affirmed Krishna Rao, F&B Manager at the Corianthans Resort & Club Pune.
“Customers now prefer outdoor venues due to the price factor and also because open air venues provide more space to hold larger events without the venue looking cramped or too full. Moreover, it allows the aroma of the food to spread around and not get caught within four walls,” he elaborated.
“However, the movement of trend from indoor to outdoor catering was a whole new ball game for caterers. They now have to arrange events on a larger scale without the amenities of a fully functional hotel kitchen to fall back on,” Rao observed. According to him, the idea of outdoor catering has gained popularity in today’s urban India, especially in Indian weddings.
Indoor & Outdoor Catering
Diese Geschichte stammt aus der August-September 2016-Ausgabe von Food & Beverage Business Review.
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Diese Geschichte stammt aus der August-September 2016-Ausgabe von Food & Beverage Business Review.
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Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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