Food For On-The-Go Generation

For the multitasking generation with one hand busy with an omnipresent phone and consuming food is left to the other hand, consequently bakers have to come up with delicious creations that are easy-to-carry and convenient

These are exciting times we live in. Food has never been the topic of so much conversation, discussion, interest, scrutiny, photography than it is today. The varieties of cuisines available, the ease with which food across the world can be reproduced in any corner of the globe, the availability of ingredients, the consumers willing to try new foods -- all these point to a future abundant with food and variations.

This fact was further underlined by the “Taste Tomorrow” consumer survey to understand consumer behaviour better that Puratos undertook. There was a marked trend towards the belief that food in the coming years would be more abundant. Over 62 per cent of people across India believed that food in the coming years would be more diverse and more convenient to use. Around 59 per cent says that Indian consumers expect more food- on- the-go in future.

This convenience, consumers believe, will come with the added benefit of being tastier, and easy to carry too. Puratos is always looking at bringing those products to the market that represent this trend, and allow customers to stay abreast with these global trends and service the consumer accordingly.

The Puratos TEGRAL Donut mix is a case in point that represents the trend beautifully. An international trend that has caught the fancy of the Indian consumer, the donut is a cool representative of the easy to carry convenience food that is tasty too.