Freedom - Healthy Cooking Oils

Mr. P Chandrashekhar Reddy, Vice President Sales & Marketing at Gemini Edibles & Fats has an exposure of over 25 years in various edible oil organisations. In this interview Mr. Reddy shares his direct insights as well as apprehensions on how to promote a launch and understand the business dynamics. His focus and aggressive brand building approach has created a robust network; his strategy has succeeded in positioning Sunflower oil as a No.1 Brand.

WHAT ARE THE DIFFERENT KINDS OF OIL VARIETY YOU PRODUCE?

‘Freedom Healthy Cooking Oils’ is our flagship brand, widely recognized for the refined sunflower oil. We have added variants like physically refined Rice bran oil, Groundnut oil, Mustard Oil & Gingelly oil to offer the customers an option for the specific requirements.

We have First Klass brand for Palmolein Oil. We also have a range for Value added fats with the brands B.Rite, Magik and Fabula for bakery fats. Apart from this we also do bulk trading of edible oils.

HOW IS YOUR PRODUCT HEALTHIER AS COMPARED TO YOUR COMPETITORS IN THE FOOD INDUSTRY?

India has a diverse culture when it comes to food. Different types of oils are used for cooking across India. Consistency in quality, safety and hygiene are critically differentiated, for any brand in the era of COVID-19. We have also set up a world class state-of-art refinery, using best of global technology at Kakinada. The entire refining process and packaging is automated and requires minimal human intervention.

Being in the industry for over 2 decades and as a part of Sinarmas group, we have an excellent global network for sourcing the best quality of raw material for processing.