Trends that are Changing the Indian Cake Industry's Market Dynamics
Food Marketing & Technology - India|February 2022
A deep dive into the cake industry in India indicates that the segment has been growing rapidly for the last two decades.
Dheeraj Talreja
Trends that are Changing the Indian Cake Industry's Market Dynamics

It is expected to reach $13-14bn by 2025 with CAGR growth of 9%+ during 2020-2025. More urbanisation and an increase in the working population have led to a rise in out-of-home food consumption. And cakes have been at the top of the preference list for a lot of consumers because of its convenience and taste factor. Sponge cakes, cupcakes, cheese cakes, cake pops and much more have now become ubiquitous in the Indian market.

2020 and 2021 led to more people being confined to their homes than ever before. In response to this sudden change, we witnessed a rise in home cooks as more people discovered their passion for making desserts and home baking. This has also led to significant growth in the cake market and cake has now emerged as the clear new favorite food for dessert enthusiasts.

FOLLOWING ARE SOME OF THE MOST SIGNIFICANT INDUSTRY TRENDS THAT ARE SHAPING THE WAY WE CONSUME CAKES.

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