Farm To Fortune
Forbes Africa|August - September 2021
Olagoke Balogun replicated the local farmers market which ended up as a business selling slick salads and smoothies for the Nigerian on the move.
Peace Hyde
Farm To Fortune

WHAT HAPPENS WHEN A PANDEMIC shuts down offices and a heaving traffic of daily commuters? People no longer want meals on the go.

So Olagoke Balogun had to look at his business afresh. In under 13 years, Balogun has grown his premium brand, So Fresh, from a small startup to become a leader in the fresh juice and salad category, boasting 12 stores across Africa’s most populous country.

In 2020, the Covid-19 pandemic didn’t allow further expansion. But consumers in Nigeria still wanted fresh, nutrient-rich and healthy juices and meals.

And So Fresh, says its founder, is on course to turn over a billion naira ($2.5 million) in sales this year with plans of expanding to a further 20 stores in the coming years.

Diese Geschichte stammt aus der August - September 2021-Ausgabe von Forbes Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der August - September 2021-Ausgabe von Forbes Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS FORBES AFRICAAlle anzeigen
TRACK, WATCH, BEFRIEND
Forbes Africa

TRACK, WATCH, BEFRIEND

IN THE PRISTINE WILDERNESS OF GABON ARE THE MAJESTIC AND GENTLE WESTERN LOWLAND GORILLAS. A FIRSTHAND REPORT FROM OUR TRAVEL WRITER ON WHAT GOES INTO HABITUATING THEM.

time-read
4 Minuten  |
August - September 2024
CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM
Forbes Africa

CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM

Artificial intelligence (AI) continues transforming many industries, providing unprecedented opportunities for innovation and efficiency. However, these advancements bring complex challenges that necessitate a delicate balancing act.

time-read
3 Minuten  |
August - September 2024
BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS
Forbes Africa

BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS

The great poet William Butler Yeats once said, \"Education is not the filling of a pail, but the lighting of a fire.\"

time-read
3 Minuten  |
August - September 2024
The Business Of Dance: Embracing One's Individuality And Style
Forbes Africa

The Business Of Dance: Embracing One's Individuality And Style

In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.

time-read
2 Minuten  |
August - September 2024
COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING
Forbes Africa

COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING

It is a workplace reality that caring too much for your colleagues can hurt you.

time-read
2 Minuten  |
August - September 2024
IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE
Forbes Africa

IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE

Have you found your niche? I received a lot of advice when I set up my company, but perhaps the most important consisted of just three words: Find Your Niche.

time-read
3 Minuten  |
August - September 2024
HOW TO MAKE AFRICA WIN OFF THE FIELD TOO
Forbes Africa

HOW TO MAKE AFRICA WIN OFF THE FIELD TOO

When all else fails, try sports. It's good for the soul.

time-read
2 Minuten  |
August - September 2024
BEAN THERE, DONE THAT
Forbes Africa

BEAN THERE, DONE THAT

British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.

time-read
6 Minuten  |
August - September 2024
IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'
Forbes Africa

IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'

Arnold Vosloo Actor

time-read
2 Minuten  |
August - September 2024
BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS
Forbes Africa

BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS

Amid the widespread global support for the United Nations' Sustainable Development Goals (SDGs), there was an underlying concern among economists and financial advisors in the emerging and frontier markets: public sector and donor funds were stalled, if not regressing, and the funding gap to realize the SDGs was increasing.

time-read
2 Minuten  |
August - September 2024