The Storyteller In Fashion
Forbes Africa|February - March 2022
Tanzanian entrepreneur Nisha Kanabar is elevating the vernacular African fashion space employing content and engagement.
By Inaara Gangji
The Storyteller In Fashion

African fashion is more than just patterns and traditional garb, and contrary to popular opinion, is modern and evolving. This is how fashion entrepreneur Nisha Kanabar, a fourth generation Tanzanian and graduate of the Parsons School of Design in New York, sees it and is bent on changing the prevailing narrative from her base in Dar es Salaam.

When she started her career, this view of African fashion, or any, was almost non-existent, or if anything, painted with broad brushstrokes. There was almost a need to deconstruct Eurocentric standards, engage with cultures outside of homogenous cliches and curate to fit locations and audiences.

Throughout her tenure working in the fashion industry abroad including for reputed fashion magazines in the United States, India and the Middle East, she noticed how storytelling could connect audiences to creatives.

This was the genesis of Industrie Africa, her global retail destination for contemporary and luxury African fashion born in 2018, drawing on her upbringing in Tanzania and her views on diversity, identity and culture, which she deems inherently pluralistic.

“What hopping around different markets taught me was the potential that the media has in transforming perceptions,” says Kanabar, who has worked both in fashion editorial and commercial fashion.

Her first experience in an emerging market, while at Vogue India, opened her eyes to the value of detail and context as the powerful voice of creatives and designers.

Diese Geschichte stammt aus der February - March 2022 -Ausgabe von Forbes Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der February - March 2022 -Ausgabe von Forbes Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS FORBES AFRICAAlle anzeigen
TRACK, WATCH, BEFRIEND
Forbes Africa

TRACK, WATCH, BEFRIEND

IN THE PRISTINE WILDERNESS OF GABON ARE THE MAJESTIC AND GENTLE WESTERN LOWLAND GORILLAS. A FIRSTHAND REPORT FROM OUR TRAVEL WRITER ON WHAT GOES INTO HABITUATING THEM.

time-read
4 Minuten  |
August - September 2024
CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM
Forbes Africa

CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM

Artificial intelligence (AI) continues transforming many industries, providing unprecedented opportunities for innovation and efficiency. However, these advancements bring complex challenges that necessitate a delicate balancing act.

time-read
3 Minuten  |
August - September 2024
BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS
Forbes Africa

BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS

The great poet William Butler Yeats once said, \"Education is not the filling of a pail, but the lighting of a fire.\"

time-read
3 Minuten  |
August - September 2024
The Business Of Dance: Embracing One's Individuality And Style
Forbes Africa

The Business Of Dance: Embracing One's Individuality And Style

In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.

time-read
2 Minuten  |
August - September 2024
COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING
Forbes Africa

COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING

It is a workplace reality that caring too much for your colleagues can hurt you.

time-read
2 Minuten  |
August - September 2024
IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE
Forbes Africa

IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE

Have you found your niche? I received a lot of advice when I set up my company, but perhaps the most important consisted of just three words: Find Your Niche.

time-read
3 Minuten  |
August - September 2024
HOW TO MAKE AFRICA WIN OFF THE FIELD TOO
Forbes Africa

HOW TO MAKE AFRICA WIN OFF THE FIELD TOO

When all else fails, try sports. It's good for the soul.

time-read
2 Minuten  |
August - September 2024
BEAN THERE, DONE THAT
Forbes Africa

BEAN THERE, DONE THAT

British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.

time-read
6 Minuten  |
August - September 2024
IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'
Forbes Africa

IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'

Arnold Vosloo Actor

time-read
2 Minuten  |
August - September 2024
BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS
Forbes Africa

BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS

Amid the widespread global support for the United Nations' Sustainable Development Goals (SDGs), there was an underlying concern among economists and financial advisors in the emerging and frontier markets: public sector and donor funds were stalled, if not regressing, and the funding gap to realize the SDGs was increasing.

time-read
2 Minuten  |
August - September 2024