Music Streaming Apps Are Creating And Curating Content To Suit Regional Tastes
Forbes India|September 27, 2019
As music streaming apps catch on in India, they are creating and curating content to suit regional tastes.
Pranit Sarda
Music Streaming Apps Are Creating And Curating Content To Suit Regional Tastes

A decade or so ago, streaming music over the internet in India was left to the mercy of slow data connections. Listeners also remained bound to their desktop computers or laptops, as they created and listened to their favourite playlists. But now, thanks to the ubiquitous smartphone, and data connection speeds that have finally caught up with demand, streaming music has become a seamless and stress-free activity.

What has helped, along the way, is the emergence of homegrown streaming apps and platforms that offer a wide variety of music, ranging from regional Indian pop and Bollywood, to Western classical and K-Pop. The dominant position that digital platforms have come to occupy can be gauged from the fact that that 78 percent of revenues for the recorded music industry in India now come from digital distribution, according to a 2019 IFPI Global Music Report.

“Everything has changed in music,” says Rishi Malhotra, the New York-based co-founder and CEO of JioSaavn. “Albums have shifted to singles. Annual releases have shifted to quarterly drops. Playlists placements are coveted. Listening on repeat is essential to lead the charts. Songs are shorter. Access is ubiquitous. Data is being applied to everything: From platform features to UI placement to projects being greenlit.”

An August 2019 KPMG report on India’s media and entertainment industries says that monthly active users (MAUs) on music streaming platforms have increased by 50 percent, from 110 million in March 2018 to 165 million in March 2019. The music streaming industry is likely to continue growing by 20 percent between FY19 and FY24.

Diese Geschichte stammt aus der September 27, 2019-Ausgabe von Forbes India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 27, 2019-Ausgabe von Forbes India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS FORBES INDIAAlle anzeigen
Home-Cooked Meal Is Now Greatly Valued
Forbes India

Home-Cooked Meal Is Now Greatly Valued

The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients

time-read
8 Minuten  |
May 21, 2021
Paytm 3.0 - Reaching Near Breakeven In Two Years
Forbes India

Paytm 3.0 - Reaching Near Breakeven In Two Years

As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years

time-read
10+ Minuten  |
June 4, 2021
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Forbes India

THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

time-read
8 Minuten  |
May 21, 2021
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Forbes India

LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE

Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment

time-read
7 Minuten  |
May 21, 2021
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Forbes India

PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

time-read
9 Minuten  |
May 21, 2021
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
Forbes India

INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR

While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

time-read
8 Minuten  |
May 21, 2021
DIGITALISATION WILL HELP IN VALUE CREATION
Forbes India

DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

time-read
8 Minuten  |
May 21, 2021
Industry 4.0: Climate Revolution?
Forbes India

Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

time-read
10 Minuten  |
June 4, 2021
EV Dream Still Miles Away
Forbes India

EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

time-read
6 Minuten  |
June 4, 2021
Living Waters
Forbes India

Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

time-read
4 Minuten  |
June 4, 2021