Fashionable Measures
Forbes Indonesia|June 2020
TAKES SRITEX’S EXPERTISE IN MAKING MILITARY UNIFORMS TO A DIFFERENT BATTLE
Ardian Wibisono & Elisa Valenta
Fashionable Measures
Iwan Lukminto, president director of PT Sri Rejeki Isman (Sritex), had weathered through several crises and coming out to grow his company even bigger.

Iwan joined the company that his father, the late Haji Mohammad Lukminto, founded 54 years ago, in 1997 when the Asian financial crisis unraveled. At the time, the demand for goods slumped, forcing companies including textile-garment to lay off workers and even close down businesses. Together with his father, Iwan, who had just returned from Boston University with a degree in business administration and started as an assistant director at the firm, managed to convince clients to stick with them despite the turmoil. The company got out well, Sritex tried their best not to lay off its 10,000 workers and even hired more when sales grew 50% from 2000 to 2001.

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