Petersen admires the neat rows of rectangles colored blue, rust red and an occasional teal, stacked on the post-Panamax-class ship bound for Yokohama, Japan.
“I wish I could look inside with a HoloLens to see which containers are Flexport’s,” he says, imagining that Microsoft’s augmented-reality glasses had an X-ray feature. “Any container ship on the West Coast, I guarantee we are on there.” It sounds like bravado, but for Petersen, 41, it’s simple math. Flexport owns no trains, planes, or ships of its own. But as one of the fastest-growing players in a space called digital freight forwarding, Petersen’s eight-year-old company is already the world’s seventh-biggest buyer of cargo room on such trans-Pacific routes. Pretty much any Asia-bound ship will have at least a container or two filled with California almonds or auto parts put there by Flexport’s software.
Diese Geschichte stammt aus der March 2022-Ausgabe von Forbes Middle East - English.
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Diese Geschichte stammt aus der March 2022-Ausgabe von Forbes Middle East - English.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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