Confidently Build Your Business During COVID-19

Six Steps to Help You Grow and Thrive

- Carla Williams Johnson

I read somewhere that if 2020 were a drink that it would be vodka in a water bottle, when you’re expecting it to be water. Could you imagine? You started out the year with so much hope and promise and then, somewhere along the lines you feel like you’re getting hit from all sides. Covid-19 has done quite a number of us, making us feel like we’ve somehow entered into the “twilight zone” *cue eerie music here*.

For some of us, it has been a disaster of titanic proportions. Throw in politics and protests, and it seems like you can’t catch a break. For others, however, this has been the most epic roller coaster ride of their lives! They’ve never been so visible or have made so many connections in their business before. This is because the pandemic has forced them to make significant changes in the way they show up and market themselves, and boy have they been killing it in their businesses.

Now if you fall in the latter: Congrats, keep doing what you’re doing and making that impact; however, if you’re one of those who only just started and are still trying to figure things out then no worries, I’ve got you. Here are six super simple steps to help you grow and thrive, even during this pandemic.

1: Get to Know Your Target Inside Out

I say this over and over again to all my community, your audience is everything, so you need to know everything about them. There is no possible way you can be everything to everybody, you have to get specific so let’s look at a few things:

Demographics: These are things like the age, gender, income status, etc.