BIGGER MARKETING WITH SMALLER TEAM

Hoteliers need not compromise on their marketing plans due to reduced workforce; they can leverage technology smartly instead

- PRANITA BHOSALE

One of the unfortunate fallout of COVID-19 has been shrunken team sizes. Most hotels pruned workforce in departments that they felt could do more with less. And marketing was one of the teams that bore the brunt of this axing.

A reduced workforce does not mean that hoteliers need to compromise on their branding and promotional plans. A lean marketing team can still come up with some mean strategies, especially with each member of the team multi-tasking to achieve the common goal.

STAAH, a hotel software company, recently shared some smart marketing strategies that hotels can use to set up their shrunken team and increase bookings. And size, of the company or the team, does not matter in this case.

ANALYTICS MODE ACTIVATED

Data is every marketer’s oil and hoteliers can use it to oil their brand campaigns. Every hotel gathers tons of data, be it from physical interaction with guests or online ones, their distribution channels, reservation management system or social media dashboards.

Information from these sources can be gleaned to gather critical insights, which can then be leveraged for taking informed marketing decisions. Intelligent data gathering becomes even more important as companies shrink their workforce.

Analytics and business intelligence tools can help hoteliers get a bang on their buck without spreading themselves thin with their marketing spend. To ensure maximum impact, STAAH recommends that hoteliers spend time to understand every channel for data gathering. If needed, they should hire an expert to provide them with an analysis on all channels and where they have the highest returns on investment.

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