Traditional hoteliers often looked down their noses at hostels. They considered it as hole-in-the-wall spaces where backpackers travelling on a shoe-string budget would room for a night or a week. But not anymore.
With their rising purchasing power, millennials are challenging unyielding travel structures while demonstrating a growing keenness to explore new destinations. According to an Expedia report, this tribe is estimated to spend approximately 35 days annually on travel, whether it is on leisure or business.
A SOTC India Holiday report also pointed out that 88% of Gen Z, 86% of Gen Y and 91% of Gen X of Indian travellers’ value personalisation, flexibility and customisation while travelling. Varied experiences, be it in adventurous excursions culinary creations or inimitable lodgings.
These tech savvy travellers are increasingly moving away from big box hotels to opt for unusual lodgings, like shared accommodations. This explains the success of Airbnb apartments as well as hostels.
Vibhas Prasad, Director of Leisure Hotels Group tells Vinita Bhatia how the hospitality ecosystem is gearing up to meet the expectations of these new-age consumers. The hotel chain, which has a portfolio of business hotels, signature resorts, bespoke villas and luxury camps across 20 locations, recently launched The Hideaway Bedzzz, Rishikesh. It is a hostel with a combination of well-priced shared guest rooms and premium bunk accommodation. Additionally, there are dedicated dorms for single ladies or male travellers and back packers as well as rooms where friends can stay together.
Prasad stated that the uniqueness of this boutique hostel lies in offering a pocket-friendly smart stay where like-minded people can meet and exchange stories. The hotel group is now in the process of taking this accommodation model to other destinations, some of which are already underway.
Diese Geschichte stammt aus der February 2021-Ausgabe von Hotelier India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2021-Ausgabe von Hotelier India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...