ASHEESH CHATTERJEE, CFO OF BIG FM, TALKS TO IMPACT ABOUT THE COMPANY’S PLANS TO IMPROVE ITS GROWTH RATE POST THE DEMONETIZATION PHASE
When demonetization hit companies along with the aftermath of Goods and Services Tax (GST) and the Real Estate (Regulation and Development) Act, the growth of Big FM and the industry at large in FY 2016-17 and FY 2017-18 was stalled to quite an extent. However, after a muted year of growth, things are looking up for Big FM as it bets on double-digit growth and is in the process of upping its ad rates in time for the forthcoming festive season. The radio network is also betting big on programmatic, by proposing to invest in a programmatic solution designed to enhance and catalyse advertiser experience and also increase the advertiser base in Tier II and Tier III cities.
Diese Geschichte stammt aus der August 26, 2018-Ausgabe von IMPACT.
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Diese Geschichte stammt aus der August 26, 2018-Ausgabe von IMPACT.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Masstige Above Prestige
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A Giddy Guide To Much Loved Indian ADS
In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.
'My Game Of Badminton Brings Out The Best In Me'
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Mondelez Hits A Sweet Spot With New R&d Hub @Thane
Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.
The ₹ 5,000 Crore Opportunity For OTT
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Be Authentic While Telling Stories...
These are some of the most common questions I face when I introduce myself as the head of content for Vice India.
