Business Television India (BTVI) recently completed two years of operations. Megha Tata, Chief Operating Officer, BTVI, Siddharth Zarabi, Executive Editor, BTVI and Anuj Katiyar, Head of Marketing, Research and Branded Content tell us how the channel has grown to become one of the leaders in the English business news space
In the last two years, Business Television India (BTVI) has witnessed a high growth in viewership, with a market-share increase from 2-4% two years ago to 18-20% currently according to a BTVI communique.
Under the leadership of Megha Tata, Chief Operating Officer, BTVI, the channel has redefined its role in the English business news space with dynamic content, while simultaneously investing in innovative and focussed marketing for targeted audiences, and expanding the channel’s digital footprint and offerings; with a recent example being the launch of a Podcast and WhatsApp service to engage with its viewers across platforms, 24/7.
Diese Geschichte stammt aus der September 23, 2018-Ausgabe von IMPACT.
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Diese Geschichte stammt aus der September 23, 2018-Ausgabe von IMPACT.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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