#Feedourfuture The Anti-Hunger AD

UNWFP, UFO Moviez, SAWA, Facebook come together to launch global cinema advertising campaign to fight hunger; conceived by Sir John Hegarty, the ad will be aired in more than 30 countries worldwide

A powerful advertising campaign called ‘Feed Our Future’ aimed at getting global cinema audiences involved in the fight against hunger - was launched by the United Nations World Food Programme (UNWFP), with the support of UFO Moviez, Facebook and SAWA, the Global Cinema Advertising Association, in Mumbai on October 4.

Via Facebook Live from Facebook’s Mumbai office, a discussion on the issue of hunger hosted by television personality Mini Mathur had adman and film-maker R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef Vicky Ratnani, CMO of UFO Moviez Siddharth Bhardwaj, UNWFP Director of Communications, Marketing and Advocacy Corinne Woods, actor Gladys Kyotungire and UNWFP India Director Hameed Nuru as participants.

The 60-second cinema ad conceived by advertising legend Sir John Hegarty and The Garage Soho, directed by Lynne Ramsay and produced by Somesuch & Co. SAWA, in association with WFP, will air ‘Feed Our Future’ on cinema screens in more than 30 countries with a call to action to download WFP’s mobile app, ShareTheMeal.