It's Time To Make ‘Experiences' Your Business, Says Shantanu Narayen @adobe Summit 2018

President and CEO, Adobe, calls for focus on ‘experiences’, design and intelligence; AI expected to be more powerful an entity than the Internet was at its advent.

 

- Srabana Lahiri

Experiences’ was the buzzword at the high-energy Adobe Summit held in Las Vegas, with Shantanu Narayen, President and Chief Executive Officer of Adobe, declaring that “people today buy experiences, not products”, and that for brands and consumers, “experiences rise above everything else”.

“Businesses must now deliver great experiences to win in this increasingly competitive world,” Narayen said, explaining, “When you look at the big moments in your life, all the experiences that really stand out; your favourite trip, your make-or-break product launch, the birth of your first child - you might remember over time some of the details, but it is the overall experience that stays with you, evoking feelings that create these lasting memories. These feelings enforce the choices we make, how we spend our money and time. We are all seeking these phenomenal experiences.”

Talking of brands such as Coca Cola and Tourism Australia that have partnered with Adobe to create ‘experiences’ and were sharing the course of their journey at the summit, he said, “Our mission is to change the world through digital experiences... together.”