Reimagining Corporate Communications
IMPACT|September 16, 2018

Ruhail Amin outlines how the sector has undergone a cultural and contextual shift to be more involved in brand-building and strategic communication over the years

Ruhail Amin
Reimagining Corporate Communications
Traditionally, the role of Corporate Communications has been all about managing media releases, employee management and forging media relations. Corporate Communication in its re-imagined form is not just about media relations and employee communication, but is being used increasingly for customer relations, strategic communication, crisis management and brand-building. It has now evolved into a highlevel management profession that deals with the core values of an organization.

We speak to some communications professionals who have seen the industry go through a cultural and contextual shift to understand the way the communications industry has evolved over the years.

Says Sonia Huria, HeadCorporate Marketing, Communications & Sustainability, Viacom18, “Over the years, the Corporate Communications industry in India has seen quite a drastic shift, both in ways that it functions and is perceived. Now, Corporate Communications teams have started driving the brand-building process in many organizations. Brands are now focusing on unifying and consolidating Digital, ATL and traditional PR functions, thereby creating synergies and harnessing their collective power. Rather than being in silos, communication and marketing experts are now collaborating. At Viacom18, our brand promise is to ‘open new worlds’. As a central function, communications plays a very significant role in imbibing this message in every network-level project while at the same time weaving in this message in every corporate brand marketing campaign.”

Diese Geschichte stammt aus der September 16, 2018-Ausgabe von IMPACT.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 16, 2018-Ausgabe von IMPACT.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS IMPACTAlle anzeigen
Masstige Above Prestige
IMPACT

Masstige Above Prestige

Nirvana may lie in the middle, after all

time-read
3 Minuten  |
July 01, 2018
‘Don't Stop, Keep Running'
IMPACT

‘Don't Stop, Keep Running'

Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes

time-read
4 Minuten  |
July 01, 2018
It's A Win-Win @ Cannes
IMPACT

It's A Win-Win @ Cannes

Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21

time-read
5 Minuten  |
July 01, 2018
Charting A New Course For BTVI
IMPACT

Charting A New Course For BTVI

Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead

time-read
5 Minuten  |
April 15, 2018
'Programmatic Is The Fastest Growing Segment In Advertising'
IMPACT

'Programmatic Is The Fastest Growing Segment In Advertising'

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings

time-read
2 Minuten  |
April 15, 2018
A Giddy Guide To Much Loved Indian ADS
IMPACT

A Giddy Guide To Much Loved Indian ADS

In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.

time-read
4 Minuten  |
April 15, 2018
'My Game Of Badminton Brings Out The Best In Me'
IMPACT

'My Game Of Badminton Brings Out The Best In Me'

Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster

time-read
3 Minuten  |
April 15, 2018
Mondelez Hits A Sweet Spot With New R&d Hub @Thane
IMPACT

Mondelez Hits A Sweet Spot With New R&d Hub @Thane

Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.

time-read
2 Minuten  |
November 11, 2018
The ₹ 5,000 Crore Opportunity For OTT
IMPACT

The ₹ 5,000 Crore Opportunity For OTT

ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT

time-read
9 Minuten  |
July 22, 2018
Be Authentic While Telling Stories...
IMPACT

Be Authentic While Telling Stories...

These are some of the most common questions I face when I introduce myself as the head of content for Vice India.

time-read
2 Minuten  |
July 22, 2018