MAKING A CAREER CHANGE IN MIDSTREAM will always be risky, but Kara Goldin is a risk-taker. In 2005, Goldin, who had previously left her job as VP of shopping and e-commerce at America Online, founded unsweetened flavored-water company Hint. At the time, unsweetened flavored water wasn’t even a category in the beverage industry. Hint eventually became the drink of choice for those who want to avoid soft drinks but find plain water boring. With a valuation above $150 million, the San Francisco-based brand is also wildly popular among employees at Bay Area tech companies. • “We didn’t intend to become the largest beverage in Silicon Valley,” Goldin says, adding that Google’s decision to stock Hint at its offices led employees who’d left to start their own companies to do the same.
Samantha Ettus has Hintlevel ambitions, but she’s not your typical startup founder. A best-selling author of five books and host of the women in-business podcast What’s Her Story With Sam & Amy, Ettus has built a career around supporting women who are pursuing their dreams. In 2018, she founded Los Angeles-based payments company Park Place Payments with the goal of transforming how financial services are sold to small businesses. She got the idea after speaking at a payments conference, where none of the attendees seemed concerned with the needs of small-business owners. Starting the company also presented a new opportunity to create jobs for women.
“The one group of women I couldn’t help were those who’d left the workforce and wanted to get back in but found very few openings,” Ettus says. “I thought, what if I could train this talented group of women to sell financial services to their local businesses?”
Diese Geschichte stammt aus der October 2021-Ausgabe von Inc..
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2021-Ausgabe von Inc..
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
How Glossier broke free from DTC, survived the skeptics, and finally achieved profitability.
The Snack That Gives Back
With a new partnership, SkinnyDipped is supporting women founders worldwide.
A New Path to SuCCESS
AllTrails may have achieved the impossible-an app that truly helps you get away from it all.
The Back-lash Survivors
Don't challenge Elizabeth Gore and Carolyn Rodz to a game of highs and lows. The Hello Alice co-founders will win-by a long shot.
The Spa Surge
Prime IV Hydration & Wellness has successfully weathered stormy waters.
Riding the Waves
With Beehiiv, Tyler Denk built a buzzy newsletter platform and a brash online persona. Both are lucrative.
Home Economics
How Chairish brought the circular economy to furniture.