What makes a corporate purpose statement effective, and how do you embed its logic throughout the organization to become truly purpose-driven? Based on extensive research and consulting with companies engaged in such efforts, Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, and Phil Sotok describe a new framework for implementing a corporate purpose that engages employees and drives their daily actions.
Diese Geschichte stammt aus der Summer 2022-Ausgabe von MIT Sloan Management Review.
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Diese Geschichte stammt aus der Summer 2022-Ausgabe von MIT Sloan Management Review.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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