The use of new-age technologies such as artificial intelligence has proved to be beneficial for many companies in their variety of areas. Prashanth Doreswamy, Country Head of Continental India and Managing Director, Continental Automotive India opens discussion with the company’s approach towards the technology. “Continental, being a technology company, strongly believes in the use of smart and automated services - be it in the products we manufacture or in-house processes. Globally, we are implementing Industry 4.0 processes across all our plants, which includes Artificial Intelligence (AI) in product development and process automation.”
Continuing further, he said, “On the R&D side, AI is being used in a variety of scenarios, for instance, to develop simulations and test cases for safety and automated driving functions. For certain functions, we need to analyze post-crash behavior, where we need hundreds and thousands of test runs of the system to ensure 100 percent accuracy. AI/ ML helps in virtually creating such simulations and thus plays a crucial role in developing better safety systems.”
Doreswamy further elaborates it with an example, “In India, at our Bangalore plant, we are using AI for better optimisation of the processes and productivity. AI is being used for facial detection of quality inspectors. Continental has also collaborated with various research institutes like the Indian Institute of Technology of Madras, NVIDIA, German Research Centre for AI, etc., for product and process development in artificial intelligence.”
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