‘OOH An Organic Choice In Our Media Planning'

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising, and the media preferences of the brand

- Bhawana Anand & Pray Jani

What role does OOH medium play in your brand building and product promotions?

As a brand, our journey starts with identifying customer need gap and hence the relevant products that would satiate the same. Rebel Foods has always been evolving its core competency of churning out great recipes which can be scaled up because the key challenge with food outlets is you may get a great recipe at one restaurant, but it may go down once things are scaled up. And once we are sure about the proposition and recipe, it's only then we start scaling up as a brand where we figure out the best product-market fit for the product. To achieve the desired result, we have a great team of experts who work on multiple data-points, consumer data insight, product rating, NPS for the brand and so on & forth to make things possible for us to evolve.

We take a strategic approach to marketing, which comes around on the later stage once we are sure about our product-market fit. Being an online brand, we warm-up via digital marketing where we use a good mix of google ad words, SEO rankings, Affiliates, Facebook, Twitter, Instagram, etc. We, at Rebel, do heavy-duty work on building social currency for each of our brands across social platforms like Instagram, Twitter, etc. These are essential platforms for us to talk about our brand story, showcase content which bolsters the brand persona and helps creating a community with whom we are able to seamlessly interact and engage thereby driving digital word-of-mouth for our brands.