What The Journey Of Going Electric Means For The Automotive Industry
PORTFOLIO Magazine|November 2019
Audi Singapore Managing Director Mr. Markus Schuster discusses what the journey of going electric means for the automotive industry
Zara Zhuang
What The Journey Of Going Electric Means For The Automotive Industry

Late this August, a convoy of three Audi e-tron 55 quattro departed Lake Bled in Slovenia bound for Amsterdam, and traveled 1,600km within 24 hours through Austria, Italy, Liechtenstein, Switzerland, Germany, France, Belgium and Luxembourg, across terrain that ran the gamut from the Alps to the banks of the Rhine. But instead of refueling along the way with gas, the cars recharged on direct current — the battery-electric car, the first fully electric model from Audi, impressed on its European grand tour.

The full-size SUV was presented in September 2018 in San Francisco during The Charge. Powered by a lithium-ion battery, with two electric motors producing up to 300kW, it boasts a top speed of 200kmh, a range of more than 400km in the WLTP driving cycle, and no local emissions.

Though the first electric car from Audi was the A3 Sportback e-tron, a plug-in hybrid vehicle unveiled in 2014 and dropped from the lineup last year, the e-tron represents a new direction for Audi: The company plans to introduce 30 fully battery electric or hybrid models to market by 2025, accounting for a 40-percent share of sales. Since e-tron’s launch in the European market in March, nearly 10,000 e-tron cars have been delivered to customers, and Audi expects to welcome the first e-tron in Singapore by early 2020; already it has been receiving inquiries locally from existing clients and interested individuals.

Diese Geschichte stammt aus der November 2019-Ausgabe von PORTFOLIO Magazine.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 2019-Ausgabe von PORTFOLIO Magazine.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS PORTFOLIO MAGAZINEAlle anzeigen
To Have And To Hold
PORTFOLIO Magazine

To Have And To Hold

Marquis QSquare has opened its major showroom at a new location in Marina Square.

time-read
1 min  |
December 2021
Meet Brenda Kang Of Revival Vintage Jewels
PORTFOLIO Magazine

Meet Brenda Kang Of Revival Vintage Jewels

Popular luxury labels reign supreme in Singapore, but when it comes to jewellery, attitudes are slowly changing, shares Brenda Kang of Revival Vintage Jewels. She reveals that jewellery lovers are unable to resist the charm of vintage and the allure of next generation jewellers.

time-read
6 Minuten  |
December 2021
A New Pony In Town
PORTFOLIO Magazine

A New Pony In Town

The Pagani Huayra R may well be a high-tech car disguised as a hypercar.

time-read
5 Minuten  |
December 2021
Modern And Luxurious Good Class Bungalow
PORTFOLIO Magazine

Modern And Luxurious Good Class Bungalow

Marquis HQO, together with veteran design consultant Patty Mak, come together to breathe life into this modern and luxurious good class bungalow

time-read
2 Minuten  |
December 2021
Bell & Ross's BR 05 -  It's Hip To Be Square
PORTFOLIO Magazine

Bell & Ross's BR 05 - It's Hip To Be Square

The playful shapes of the BR 05 has allowed Bell & Ross to create designs they can proudly call their own

time-read
2 Minuten  |
December 2021
The Lexus ES In Focus
PORTFOLIO Magazine

The Lexus ES In Focus

The numbers don’t lie: With a cumulative sales total of over 2.65 million units worldwide, the Lexus ES is a gamechanger in the Lexus range. What’s more, it enjoys the distinction of being the best-selling Lexus sedan in Singapore.

time-read
2 Minuten  |
December 2021
As Good As It Gets
PORTFOLIO Magazine

As Good As It Gets

As I’m writing this, Thanksgiving is just round the corner – in 10 days to be exact – and my Thanksgiving dinner plans are still up in the air. Do I take the risk and put in my dinner reservations and have a contingency takeaway dinner plan if Covid dining restrictions are still limited to two?

time-read
3 Minuten  |
December 2021
Festive Feasting For The Holidays
PORTFOLIO Magazine

Festive Feasting For The Holidays

Presenting some of the season’s most sumptuous delights, which can be enjoyed at home or at these top tables and hotels

time-read
3 Minuten  |
December 2021
BENDING TIME
PORTFOLIO Magazine

BENDING TIME

Nathan Yong’s collection of stone art titled ‘Farewell to Reason’ reflects the artist and designer’s search for irreverence, simplicity, and beauty

time-read
3 Minuten  |
December 2021
Restaurants And Chefs That Are Bringing All New Dining Experiences
PORTFOLIO Magazine

Restaurants And Chefs That Are Bringing All New Dining Experiences

A selection of familiar restaurants and chefs that are bringing all new dining experiences

time-read
3 Minuten  |
October 2021