Why we buy? – The Silent Persuasion of Colours in Advertising as a Predictor of Consumers Purchase Intent
PR COMMUNICATION AGE|January - June 2020
Why we buy? – The Silent Persuasion of Colours in Advertising as a Predictor of Consumers Purchase Intent
Dr. Shivaji Banerjee, Yogesh Choudhury
Why we buy? – The Silent Persuasion of Colours in Advertising as a Predictor of Consumers Purchase Intent

Abstract

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Diese Geschichte stammt aus der January - June 2020-Ausgabe von PR COMMUNICATION AGE.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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