‘Click and collect model will help in footfalls'
Point of Purchase|October 2019
Infiniti Mall, a subsidiary of K Raheja Realty Group, is a chain of shopping malls and a premier destination for shopping, entertainment and food. The first Infiniti Mall opened in 2004, in Andheri, Mumbai, followed by the second property in Malad (Mumbai) in May 2011. Infiniti Mall (Andheri) is located at Oshiwara Link Road in Andheri (West) with 65 stores, a six-screen multiplex (PVR Icon), food court, Family Entertainment Centre and restaurants besides shopping. Infiniti Mall (Malad), located on New Link Road in Malad (West), is one of the biggest malls in Mumbai. It houses more than 200 shopping brands, multiplex, 36 food outlets and an FEC under the name Fun city. The mall is also one of the few malls that decided to go omnichannel and introduce the ‘click and collect’ model. On the side lines of the IRF event, Point of Purchase catches up with Infiniti Mall CEO Mukesh Kumar to know more about the mall’s strategy and how it is staying ahead of the competition.
Smita Sinha
‘Click and collect model will help in footfalls'

Infiniti Mall is one of the few malls that planned to go omnichannel. What are the other technological innovations you have included or looking at including to stay ahead of the competition and improve customer experience?

Infiniti Mall has taken two initiatives – one is the Point of Sale based loyalty program we launched. We have replaced the traditional loyalty program with a unique loyalty solution, which allows customer to earn and burn points at the point of sale itself. It has become more seamless now and will enhance customer experience. Secondly, in the next three months, we are going to launch omnichannel model. The brands which are present at the mall will upload all their inventory on our website. The customer will have a choice of blocking the product online from the entire inventory of the store and picking it from the store in the mall. The click and collect model will indirectly help in getting footfalls and create loyalty to the customers.

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