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Communication is arguably the single most important things in the entirety of human history. But what is communication exactly? Simply put, communication is the act of exchanging information. This might seem overly simple to be a historic concept, but in truth, the importance of information exchange cannot be overstated.

- Jordan Low

Humans are social creatures and there really is only so much that we can accomplish alone. The very reason we were able to progress intellectually and technologically was due to a constant sharing of information all throughout our history. Without communication, our ancestors would never have developed relations, never found cities, never developed culture, and most definitely would never have advanced technologically.

Therefore, when asking what is the singular most important thing in business is; most companies will likely say communication. Business in its most basic form is simply a commercial activity. In order for two entities to conduct business, there must be communication. In fact, many historians agreed that trade was among the first concepts ever conceived by mankind in pre-history and developed alongside communication. All throughout the ages, from the barter system to currency, communication was key in order for parties to understand the value of items being traded and the negotiation of fair trade.

In today’s business ecosystem, communication is not only important for negotiating deals and applying value to products and service. Effective communication can help to foster a good working relationship between management and staff, which can in turn improve morale and efficiency. Without proper communication, a business might be faced with delays, increased stress mong the workforce, and plenty of frustration.

With the COVID-19 pandemic causing havoc for most of 2020, communication became one of the most challenging hurdles to overcome as businesses were required to close their offices and enforce a work-from home policy. As such, the use of communication software skyrocketed. This allowed businesses to continue to operate efficiently despite the massive disruption to the norm.