10 Imperative Meeting to Boost Sales

No one wants to have more meetings than is necessary. Everyone wants to avoid meetings where there is no plan and no real outcome outside of checking the box that the meeting was held. In business, and especially in sales, meetings are necessary, some of them critical to success. As a sales leader here are 10 sales meetings vital to your success, the success of your team, success of your company.

Team: Goals and Strategy

Every department in business has its key performance indicators. In sales, however, the goal or the target always includes financial goals. In many companies, the sales goals are tightly aligned to the company's budget, making the goals critically important to the overall health of the business.

It is a mistake to have a meeting to share goals and the strategy for attaining them at the beginning of the year, saying nothing for the following twelve months. You create a sense of mission and accountability when you review your goals and reiterate your strategy.

Like many conversations we have in business, and in B2B sales, if you have the conversation once, it is a suggestion. The frequency of any communication is an indication of its importance.

Individual: Territory/ Function, Plan Review

Targets are better than leads. You make prospecting more effective when you identify your dream clients and a theory as to why you believe there are better results available to them. You also make it easier for people to reach their goals and targets by taking stock of your existing accounts and the opportunities you should be creating with them.

You establish accountability by reviewing territory plans to ensure they are sound, that it will allow for the creation of enough net new client opportunities and growth opportunities from existing clients. If—and when—someone is struggling, it is worth revisiting their plan.

Team: Pipeline Meeting