Founded and led by YogishShanbhag along with Co-Founders and Directors, Vivek Joseph, Karan Rao and KiranSathyanarayana, the start up eco-enterprise has grown in leaps and bounds to become a domestic and international supplier of Indianmade responsible products.
Affordable Green Products
At the outset, EKOFREN started by identifying substitutes for single use plastic. However, the real challenge was finding high quality raw material and testing viable manufacturing processes to ensure the items remain extremely affordable.
Sustainable products have yet to configure price-dexterity that upstages their plastic counterparts. Furthermore, ongoing trend of luxury and niche eco-products hinders their market permeation. Be it organic clothing or electric cars, steel water bottles or bio-fuel, the cost of a sustainable switch is prohibitive to most.
EKOFREN decided the solution would to supply eco-conscious, ubiquitous items such as pens and straws to the mass market. Not only would this allow them to permeate sustainable goods across a wider audience, it would also make the transition easier for consumers, motivating a long-standing behavioral shift.
Their first round of research revealed that there are scores of good alternatives to plastic straws and pens in the market. However, even among small, daily-use items, the price gap is astonishing. Reusable bamboo straws sell at INR 8 - 20 per piece (a striking range in itself). Conversely, a single-use plastic straw is just INR 0.50 while a paper straw is INR 1.
They were eventually able to find a highly competitive solution to this.
Diese Geschichte stammt aus der January 2020-Ausgabe von SME World.
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Diese Geschichte stammt aus der January 2020-Ausgabe von SME World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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