In post-colonial India, the ongoing interplay of tradition and modernity frame an expanding cultural identity. The professional, wanderlusting young Indian is as prone to Instagram inspired gastronomic adventures as she or he is to the comfort of signature fresh masalas and local delicacies. As a result, India's culinary frontier remains a niche that craves globalised formats of traditional flavours - reimagining Indian taste notes to pair with the diverse, international cuisines that are now a regular and growing part of our lives.
The consumer-driven trend promises a new cultural segue for Indian food, a new experience for Indian food lovers and raises the question:
What does it mean to be unabashedly Indian in 2020?
Naagin
Naagin is a Make in India, millennial owned, ethically produced, food start up is leading the response by combining regionally renowned spices into a versatile condiment to create India's first original hot sauce.
Indian spices have travelled the world for generations. Carried along the Silk Road, they became one of the earliest historic examples of traded goods. They filled the coffers of ships sailing the Arabian Sea to Gulf ports. And centuries later, they ranked integral to imperial exports transported by the Dutch East India Trading Company.
Presently, India is the world's largest producer and consumer of spices. It produces 75 of 109 varieties of spices listed by the International Organisation for Standardisation (ISO) and represents half the global trade of spices by exporting over $1.76 billion worth of it each year (Trade Promotion Council of India, 2017).
Yet, when it comes to condiments, our own kitchens stock everything foreign: from Tabasco and Sriracha to Ketchup and Mayonnaise. Today, the average Indian retailer is better informed about Habanero and Jalapeño peppers than Indian variants like Bhut Jolokia and Sankeshwari. That is a problem.
Diese Geschichte stammt aus der February 2020-Ausgabe von SME World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2020-Ausgabe von SME World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Important Things To Know Before You Start Trading In Stock Market
Given the uncertainty around the stock market, trading in shares can be a terrifying thought. At the same time, investing in the stock market indeed comes with a risk, but it is also an efficient way to build wealth if done in a disciplined manner. Several failure stories grip the market, but the commonality in all these stories is the uninformed decision-making process. People who understand the market will never face heavy losses. Therefore, before you start your trading journey in the stock market, here are some essential things you must know.
Your Mental State Determines Health And Growth Of Your Business
Don't we all wish to be in full control of our mental state? The brain continuously sends signals to our consciousness that affects how we behave and react. And so, it's important for entrepreneurs to understand this because it has a direct impact on the growth of their business. Entrepreneurs have to take care of their mental state every day to get sustainable results.
Life Insurance Claims: Five Mistakes to Avoid
The utmost importance of having life insurance plan has been more clearly evident than ever before, owing to the pandemic. With the unexpectedly high death rates in the past year, the pandemic has conveyed the message that life is unpredictable, so making the right choices is always ideal. One such right choice for yourself is an optimum life insurance plan that can cover your family's needs in your absence or can even be a great financial support post your retirement age.
Anti Aging Foods to Keep You Lively & Going
Ever since life began Every living being from the tiniest organism to the largest creature is genetically coded to live longer, thrive and flourish. Our DNA is genetically wired to adapt to the most hostile environment and we are programmed to survive. If this genetic coding is hard wired into our systems:why then in this modern age do our bodies appear to be ageing faster than our chronological age?why are we afflicted with constant metabolic syndromes; why is old age becoming so torturous with unending visits to the hospital? It seems as though all the myriad colours that life has to offer have become limited to the colours present in our pillbox.
Your Music Guru is now a click away Digital Platform with Potential to be Global Brand
Muzigal is an online music learning platform connecting teachers and students. Founded by Dr. Lakshminarayana Yeluri, Muzigal is set up with an aim to democratize music education by connecting the huge untapped music teaching talent across the world with millions of aspiring learners limited by geographic boundaries.
In-vehicle Infotainment Market Set for Big Growth
Kulshrestha is an experienced executive with a demonstrated performance in consumer electronics industry, insurance sector and manufacturing industry. His major skill sets include company management, business planning, business alliances, new business development, and marketing management, market planning market analysis, strategic partnerships and pricing strategy. A strong business development professional with an educational qualification focused in risk management and IT from BIMTECH, he has a rich work experience of 24 years history in various leading brands. Some of the leading companies he has worked with are Carrion Aircon Ltd., ICICI Prudential Life Insurance, LG Electronics India, Electrolux, OSRAM and currently in Pioneer India Electronics. Mr Gaurav also has an expertise in Philately, Photography and Numismatics.
How Next Level Digital Technology will Transform Businesses
When the Covid-19 pandemic hit, going digital became the only way out for companies looking to keep doing business as usual. However, the truth is that digital transformation has been gathering pace for several years and was pushed over the tipping point by the pandemic. Now, as the world adjusts to the 'new normal, businesses are treating digital transformation as not just a stop-gap measure but as a strategic tool to evolve, scale and adopt agile practices. Here, we examine the many positive impacts of a systematic move to digital and how software companies have been successfully making the shift.
Digitalization will Make Diagnosis Accessible by Commoners in Remote Areas: Dr Anjeli Misra
Dr. Angeli Misra is Director, DLifeline Laboratory, an advanced pathology laboratories of Delhi-NCR region. She brings with her an enormous experience of technical and service expertise spanning over 34 years in clinical pathology and 26 years as chief administrator and torchbearer in raising Lifeline Laboratory to meet the highest international standards. She has exhibited exceptional proficiency in Histopathology, Cytology, Microbiology, Biochemistry, Immunology, Oncology, and Hematology & Clinical Pathology.
Banks Need to Invest in Digitisation to Better Serve SMEs
If a person from the 1980s was somehow transported to present day, a lot about the world would astonish and amaze them. Our current era is nothing like the future that was imagined in popular culture at the time — there are no flying cars, we do not have the ability to teleport, and, sadly, as the last 22months have demonstrated, we still haves ignificant improvements to make when itcomes to healthcare and social equality. One thing, however, that this time traveller would not find surprising at all is the decision-making process used by banks when a small or medium-sized business applies for a loan.
5 Must Have Tech Innovations for Small Businesses to Boost Productivity & Profits
Leveraged Technology
