For OpticsPlanet, one of the country’s largest specialty online retailers, clear vision comes from a daring blend of technology and great people.
From Vortex Optics to Bushnell, Nikon, RayBan, and Flir, OpticsPlanet is home to the most respected brands in sport optics, shooting accessories, tactical gear, and eyewear, as well as microscopes, telescopes, photography equipment, outdoor apparel, and more.
Founded in 2000, OpticsPlanet entered online retailing at precisely the time when the concept was taking root and taking off.
“We initially started selling microscopes, telescopes, and other basic optical products, and as we partnered with more manufacturers, they gave us access to other product lines that they carry. For example, Zeiss, a major optical lens manufacturer, has a large microscope line and also sells sport optics like binoculars, spotting scopes, and rifle scopes. That’s how we initially got into the space that we currently serve, which is the greater outdoors of sport shooting, hunting, military/law enforcement, and tactical,” explained Alex Royzen, Director of Supply Chain Management for OpticsPlanet’s parent company, Ecentria.
“We are purveyors of gear for customers that are passionate and enthusiastic, whether it’s their hobby or their profession. At OpticsPlanet, we serve professionals and those we like to call heroes: police officers, firefighters, active military, veterans, and people who use our products for their profession whether they’re active or retired,” he continued.
“Our customers are very passionate about their hobbies and lifestyles and their personal choices about how they spend their free time. For example, hunting is very much a lifestyle for people who have a passion for it. They don’t look at hunting as just a fun thing to do on weekends; they consider it to be part of who they are. It’s something they identify as.”
Diese Geschichte stammt aus der August 2019-Ausgabe von The BOSS Magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2019-Ausgabe von The BOSS Magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
If I Only Had a Brain-Computer Interface - These medical miracles are changing what science thought possible
These medical miracles are changing what science thought possible. As Elon Musk once noted, How much smarter are you with a phone or computer or without? You're vastly smarter, actually. You can answer any question pretty much instantly. You can remember flawlessly. Your phone can remember videos, pictures perfectly. Your phone is already an extension of you. You're already a cyborg.
What's Your Flavor?
Personalizing food with the power of Al
MAKE THE MONEY LAST
OUTLIVING OUR SAVINGS IS THE NO. 1 RETIREMENT CONCERN. THESE ARE SOME WAYS TO OVERCOME THAT.
United Site Services: Procurement Progression
With their digital evolution underway, the portable sanitation powerhouse is rethinking their approach to procurement and sourcing - and change management is just one key to its success
Natural Selections
Balancing synthetic biology with sustainable materials production
OPEN MINDS
WHAT RESCHEDULING WILL MEAN FOR MEDICINAL CANNABIS RESEARCH
it takes a village
Revolutionizing multifamily living and bolstering property profitability
COLD CONFIDENCE
FOOD INDUSTRY FAVORITE FREZ-N-STOR IS GLIDING INTO A VERY CHILL FUTURE
WHAT CAN BOTS DO FOR YOU?
The dream of an autonomous supply chain
The Ultimate Integration
Rackspace Technology is propelling the industry forward with game-changing innovations in Cloud, Data Analytics, and Artificial Intelligence