Joint CEOs: GOOD or BAD?
The CEO Magazine Asia|April 2019

Co-CEO Arrangements Are Rare, But That Doesn’t Mean It’S A Model That Can’t Work For Your Business. Lisa Smyth Finds Out If Two CEOs Are Better Than One.

Lisa Smyth
Joint CEOs: GOOD or BAD?

It is a truth universally acknowledged that a single CEO must never be in want of a co-CEO, or so says nearly every management expert out there. Traditional thinking suggests that leadership is a singular pursuit and personalities who rise to the top generally do so because of their dominating traits and controlling tendencies. It is believed that models that require joint control and decision making are flirting with disaster and most results suggest co-CEO partnerships rarely end well.

According to Fortune, over the past 30 years only 23 companies in the Fortune 500 have attempted a co-CEO structure. Among these there have been some notable failures. The dual leadership structure that was set up after the Martha Stewart Living Omnimedia merger in 2009 collapsed after a year and, after three years of disappointing performance, Deutsche Bank ended its double-CEO arrangement in 2015.

Others, such as Chipotle and Whole Foods, had a fairly decent run under a co-CEO structure (seven and six years, respectively), though both reverted to single CEOs in 2016. At the time, the Whole Foods board told Forbes that it “made the decision to streamline the decision-making process so we could accelerate faster”, despite the company having exceeded its sales growth that year.

Diese Geschichte stammt aus der April 2019-Ausgabe von The CEO Magazine Asia.

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Diese Geschichte stammt aus der April 2019-Ausgabe von The CEO Magazine Asia.

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