The International House of Pancakes (IHOP) offers breakfast at any time of the day. Recently, it opened its first restaurant in India. In an interview with Nusra, Gary Moore, VP-International, DineEquity, talks about the new restaurant and his India plans.
What was the idea behind launching IHOP in India?
We have been eyeing India for the past three to four years as India has a huge competitive market. I’m overwhelmed to share that we are providing a complete range of food for different taste buds and I hope people will like it. For the first time, we are bringing the concept of IHOP to India. We’re famous for breakfast and pancakes. We are now serving our popular pancakes in India.
We have researched and entered India. We are going through a defined process, and we have come up with a new format of restaurants, where the interiors give customers the feeling of California, the sunshine, beach, light and freshness.
Diese Geschichte stammt aus der July 2017-Ausgabe von The Franchising World.
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Diese Geschichte stammt aus der July 2017-Ausgabe von The Franchising World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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