Soma Bhatta (SB): IIJS is regarded as the Mecca for trade buyers. What are the biggest points of attraction in IIJS 2021?
Shailesh Sangani (SS): The biggest attraction of IIJS 2021 is its larger scale in physical format; we are having 450 new exhibitors. Consequently, every section including gold, diamond and couture has increased in terms of exposure. Buyers have long valued the enormous range of options available at such shows and the opportunity to spot new trends. It is impossible to do the same digitally. Retailers will miss out a lot if they miss IIJS 2021.
SB: How has GJEPC planned the layout of the booths in order to enhance the experience of visitors?
SS: Since IIJS is starting with new vigor at a new location, we have categorized the exhibits better. Previously, there were discrepancies in terms of adjacencies; it wasn’t uncommon to see a studded gold manufacturer next to a diamond jewellery manufacturer. It stemmed from concerns of space availability and the need to retain ones existing location at the show.
SB: How will GJEPC ensure a smooth, safe experience for visitors across the country in light of Covid?
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Diese Geschichte stammt aus der May - June 2021-Ausgabe von The Retail Jeweller.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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INTERVIEW - AJOY CHAWLA
As long ago as the early 2000’s, Tanishq, the preeminent brand in organised jewellery retail, made known that gold purity standard in India is questionable. It equated purity with trust, winning over millions of customers. Will mandatory hallmarking erode that lead? Not so, Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, tells Soma Bhatta - trust is an edifice of many levels, and purity is only the first one.
INTERVIEW - COLIN SHAH
As IIJS 2021 gears up to resuscitate the trade sentiment with its comeback physical show in Sept 2021, Colin Shah, Chairman, GJEPC speaks to Soma Bhatta about its role in steering domestic policies, plans to scale up India footprint, and why it needs to first build domestic demand in order to become a reliable
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IIJS 2021 has surprised the trade for many reasons: the highest number of exhibitors ever in the history of the show; forty percent larger show space and shifting base to Bengaluru after a three-decade plus unbeaten stint in Mumbai. Shailesh Sangani, convener, national exhibitions, GJEPC, speaks to Soma Bhatta about the key highlights, trade expectations and why retailers should brave the odds to visit the upcoming show.
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From the earth, for the earth: How natural diamond miners are rehabilitating nature
Diamond is in a very eventful phase in its global trade history. There are discoveries such as the 1,098 carat diamond by Debswana, a joint venture between De Beers and the Botswana government. Natural diamonds no longer adorn a woman with its beauty only, the members of Natural Diamond Council are giving their all to conserve the environment with better technology. And this is exactly where Natural Diamond Council is making a difference inimitable in scale and heart. Let’s understand better.
