PRATIBHA SYNTEX: Playing a leadership role in sustainable textiles and products

Pratibha Syntex , a sustainability-oriented manufacturer of knitted textile products, is a global brand known for its professionalism, its enduring motto of ‘fashion should not cost the earth’ and for its strong community welfare spirit. Shreyaskar Chaudhary, Managing Director and CEO, elaborates about the company’s philosophies, strategies and vision.

- K. Gopalakrishnan

It is a 24-year-old fascinating journey of endurance, commitment and delivering promises. Pratibha Syntex, today, is known as a true professional company that is driven by sustainable operations and processes. From fibre to yarn to apparel, it is a vertically integrated manufacturing house providing knitted textile products to global brands.

Driven by Social Commitments

Founded in 1997, Pratibha Syntex aims at creating organic relationships across the value chain. The company connects 35,000 farmers, 10,000 employees and engages apparel brands from over 20 countries. It produces over 60 million pieces of garments annually that comprise inner wear, thermals and sleepwear. The manufacturing house began with 25,000 spindles in 1997 and within two years grew to 40,000 spindles. The mission was to generate employment in the region. Then, in 2000, the company initiated its knitting division. Forward integration in 2001 saw the company establishing its dyeing and garmenting units.

As the demand for specialised yarn grew, Pratibha Syntex came up with a vortex spinning unit in 2008. The same year, a state-of-the-art garmenting unit was built supported by a world-class studio and design house. The guiding light behind the company is Chhogmal Chaudhary, the father of the current chairman, S K Chaudhary. It is from the patriarch that the company has learnt how imparting educating is a worthy means to empower people in society. His belief in social welfare for the larger symbiotic good of the community and, ultimately, the country is actively followed even today. On the occasion of his birth centenary, the Chaudhary family and Pratibha Syntex recently gave away keys to brand new houses to 28 employees, including six women.