TURNING A CRISIS ON ITS HEAD

The article highlights how Swedish company Polygiene transformed the pandemic-driven challenges into unique opportunities while also elaborating about its vision for the future

There’s no question that 2020 has been an incredibly difficult year for millions of people around the world. Industries and businesses have been hit hard with the retail, food and beverage, travel, tourism and hospitality sectors being the worst affected. Thousands of businesses have been shuttered, some permanently. It has been a rough time for the employed. Many people have seen their incomes cut and unemployment has increased across the world. On a personal level, the pandemic has forced us to adapt to new realities. We have learnt to juggle careers, parenting and social interactions in a new paradigm. But it has not been all gloom and doom.

The crisis has also presented opportunities for those who have been quick to adapt and innovate. Polygiene is one such company. Sweden-based Polygiene is a market-leading ingredient brand for ‘Stays Fresh’ solutions. In partnership with clothing, footwear and gear brands, they deliver a product that is hygienic, safe to use, prolongs product life, and contributes to a more sustainable lifestyle as well as a more profitable business for their partners.

The Relief Angel

As the pandemic increased its deadly chokehold over the world in early 2020, people became increasingly aware about personal hygiene. The need for products that protected and promoted hygiene rose. One such category that witnessed a soaring of demand was hand-sanitizers; manufacturers and retailers were forced to ration supplies as people began stockpiling them. Moët Hennessy Louis Vuitton or LVMH as they are commonly known is a French company behind luxury brands like Louis Vuitton, Givenchy and Dior. They are known for producing top-shelf luxury perfumes. LVMH was among the first companies to respond to the hand-sanitizer shortage by diverting their resources to produce disinfectant gel instead of perfumes.