Science Of Social Media Addiction

When we experience more dopamine after using social media, our brain identifies this activity as a rewarding one that we ought to repeat. Such a reaction may be more felt whenever we make a post of our own and gain positive feedback. - Dr Arun Oommen

Whether we use social media to connect with friends and loved ones, watch videos, or simply “kill time,” the popularity of this pastime has increased significantly over the last decade. This is especially the case in children and teenagers, as well as young to middle-aged adults. Due to the effect that it has on the brain, social media is addictive both physically and psychologically.

So, how does a seemingly harmless hobby turn into an “Addiction”?

According to a new study by Harvard University, self-disclosure on social networking sites lights up the same part of the brain that also ignites when taking an addictive substance. Like other types of behavioral addictions, using social media can influence our brains in harmful ways. We may use social media compulsively and excessively. We can become so accustomed to scrolling through posts, images, and videos that it interferes with other areas of our life.

Not everyone who uses social media will develop an addiction. Since this activity is becoming more accessible to more people, more people may develop an addiction to social media at some point in their lives.

Why is social media so addicting?