Groversons: Cut To Fit

Lingerie brand Groversons Paris Beauty has launched its new store at South Extension Part 1, New Delhi. Here’s a look at some of the unique elements of the store and the company’s growth story, as shared by Siddharth Grover, Director, Groversons Group.

The Indian lingerie segment has witnessed tremendous growth in the past few years due to the availability of brands, changing technology, changing consumer behaviour and increased awareness. “Increase in people’s income and openness to change has allowed them to experiment more. Customer preferences have evolved and the demand for premium lingerie in the market has increased over time,” says Siddharth Grover, Director, Groversons Group. Taking a cue from the growth, lingerie brand Groversons Paris Beauty has launched its new store in South Extension Part 1.

VM strategy

One wow factor in the store is the visually appealing category wise merchandising and the exclusive collection designed for the store. The brand has a special collection with international designs and a special category allotted to plus size lingerie.

“At our newly launched Groversons Paris Beauty store, we’ve made sure that customers can see, touch and feel every product. The availability to examine each product will enhance their experience, help them choose and buy better,” says Grover.

“We have segregated the categories collection wise like one section is dedicated to Plus size range, other section is dedicated to international designs that is lingerie with lace and intrigue detailing and then collection is also displayed keeping seasonal stories in mind like all colors of polka range, colors & styles of all strips collection put all together etc,” he adds.