Mughal Treasure Trove
Visual Merchandising and Retail Design|January 2017

Moradabad’s Harsahaimal Shiamlal Jewellers (HSJ) stands true to the majestic history of the city that it is situated in. The touch of opulence in the baroque store wows VM&RD.

Satarupa Chakraborty
Mughal Treasure Trove

Sprawling over 12000 sq. ft, HSJ is a luxurious jewellery flagship store that has recently opened in Moradabad, India. Stated as one of its kind jewellery store in the city, the space has been elegantly designed by a team of designers lead by Deepak Kalra of M/s Ravish Mehra Deepak Kalra.

Situated in a city known for its metal handicrafts and high Islamic and Mughal influence, the designers lead by Deepak Kalra of M/s Ravish Mehra Deepak Kalra were inspired to create a store that was contemporary with a local flavour using Islamic orders, geometries and patterns. Result is a modish design appealing to a wider audience including niche clientele.

The façade makes a bold statement with a silent interesting stone surface detailing combined with stained glass doors almost 30 feet high which form the main focus from a distance. Texture and colour pallet used was typically Islamic with emphasis on blues, green and gold.

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