Health concerns and dietary awareness have fuelled customer interest in fruit and vegetable juices in recent years. But while green smoothies and cold-pressed juices rank high on current trend lists, global demand is still strongest for orange juice. The Valencia-based Zumex Group has been providing the HoReCa sector with top-notch juice pressing solutions for over 30 years. Delivering prime quality juice at maximum hygiene levels, the company’s products are highly relied upon by well-known operators around the world.
McCafé, Starbucks, Hilton, Jamba Juice, Autogrill, or Whole Foods – order a freshly squeezed orange juice in any of these places and you are likely to receive a cup coming from a professional automatic juicer designed and developed by Zumex. “We were the first to apply automatic extraction in the professional sector,“ asserts CEO Victor Bertolín. Since its pioneer days, the group has grown to become the world market leader in the design and manufacture of automatic juicers for the hotel, catering and retail equipment sectors, as well as industrial juicers.
From the start, the company’s unique selling point has been its dedication to genuine quality and flavour, says Bertolín: “During our founding year, we developed a technologically advanced juice extraction system – the Original System. It prevents contact between the juice and the orange peel so that the ultimate product stays free of essential oils and acids.” The process during which both parts of the orange are squeezed in parallel keeps the bitterness out. The result is a sweet and pure juice.
Ultimate food safety
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