FoodService India spoke to Vikas Kumar, Executive Chef, Flury‘s, about the café, its popular offerings, the chain‘s expansion plans and the changing café culture in India.
What is your assessment of the current state of the cafe sector in India and what have been its major evolutionary leaps over the years?
The café sector in general is showing a marked up move with all market parameters suggesting that there is a considerable traction in the segment with more and more new players entering the market. Over the years, the segment has much evolved in terms of proliferation as well as availability of different formats within the sector and today there is a huge availability of coffee shops all around us.
What is the market size of the organised cafe market in India and its rate of growth? How do you see it growing in the years to come?
The organized café market is around 5,000 crore currently and is growing at a double digit growth.
What is your assessment about competition in the category with regard to what you are doing in relation to the other players in the market and their positioning, pricing, and reach according to distribution strength and retail network, etc.
We consciously position ourselves in the niche category and we are not really competing with other coffee shops where they primarily sell coffee as their core product. For us it is our famous confectionery and bakery products that is the core product and coffee and tea are value additions. We are extremely strong in the Kolkata market, which is where we have been based out of for the last 90 years, we are still not very widely present in other cities, however we are in an extremely aggressive expansion mode and will be present in more and more cities in time to come.
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