She's Dee-Licious 
8 Days|July 20, 2017

Taiwanese host and 'International Professional Super Star' (her words, not ours) DEE HSU was in town recently for fashion brand iRoo's 7th anniversary bash. And of course she showed why she's one of Asia's most quote-worthy stars.

Jonathan Fam
She's Dee-Licious 

They had packed themselves like sardines in a can outside Taiwanese fashion brand iRoo’s Ngee Ann City boutique on Friday (July 7) just for one thing: To see Taiwanese host Dee Hsu be herself. And the 39-year-old star (she also refers to herself in a joking-not really-joking-way as IPSS, which is short for ‘International Professional Super Star’, on social media), did not disappoint her fans. Dee, popularly known as Xiao S (or Little S in Mandarin), was in town to celebrate iRoo’s 7th anniversary in Singapore and she’s someone we would call the dream brand spokesperson. She gladly hammed it up for the cameras with her wacky dance poses (FYI: she’s an accomplished ballroom dancer) and delighted fans and the media with her inane humour, all while extolling the virtues of wearing iRoo. But of course it was her scintillating wit that had everyone wanting more.

On being the face of iRoo

“I wish iRoo will flourish and keep me as their spokesperson so I can continue earning their money.”

On her fans, some of whom had made their way down from Malaysia

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