Sensual Style

In a fast-paced industry, Pitchana “Janice” Ekachai’s self-titled fashion label is making a name for itself thanks to a very distinctive style.

How would you describe your brand?

Pitchana is a womenswear brand that tastefully embodies its own approach on sophisticated sensuality. It stands out with its distinctive style essence, a reflection of my personality and finesse. My designs enhance and hug women’s figures, with details that hint at a sweet sultriness. I pay close attention to the cutting and patterns, and often get compliments from customers – that my clothes make them look skinnier and slender. Most brands offer day-to-night looks, which is the opposite of Pitchana. My designs are mostly made for special occasions, such as cocktail parties, gala dinners, etc.

What got you into fashion in the first place?