Salesforce, a maker of customer-management software, is buying Tableau Software in an all-stock deal valued at $15.7 billion.
By scooping up Tableau, which provides easy-to-use tools for visualizing and organizing data, Salesforce is the latest big tech firm to carve itself a role in helping businesses analyze data and make smarter decisions.
Cloud computing giants Microsoft and Amazon offer similar insights, and Google stepped up its game last week when it announced it was acquiring private data analytics firm Looker for $2.6 billion to expand its Google Cloud business. It’s part of a “democratization of business intelligence” using software tools that work like “Microsoft Excel on steroids,” Baird analyst Rob Oliver said, referring to the widely used spreadsheet tool.
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