MEET YouTube Shorts, A NEW WAY TO WATCH & CREATE ON YOUTUBE

YouTube has always been a place to be entertained — from your favourite dance trends, like Evolution of Dance, Roller Skate Dances, or the Jerusalema Challenge — to highly replayable short videos, like Charlie Bit My Finger, Good morning yall or even Lockdown Trick Shots. Over the years, YouTube has enabled an entire generation of creators who have shared their voice and found an audience of more than two billion people.

User-generated short videos were born on YouTube starting with first upload, which was a short 18-second video “Me at the zoo.” As technology advances, creators and artists are now taking advantage of the incredible power of smartphones to easily create and publish high-quality content wherever they are in the world. And people can be entertained and informed by bite-sized content in the spare minutes of the day.

“That’s why we’re excited to announce that we are building YouTube Shorts, a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” said Chris Jaffe, Vice President of Product Management, YouTube in a blog post.